What is floristique?
floristique is a flower shop located in Singapore. They are known for their flowers arrangements and home decor items. floristique review Singapore
What kind of flowers do they sell?
They sell flowers such as calla lilies, roses, carnations, protea, chrysanth, and orchids. They also sell potted plants, vases, and other accessories.
Their target customer would be working women in Singapore who are interested in decorating their homes with stylish items, especially women in the age range of 25-40 years old. The reason they targeted this age group is that, according to a survey conducted by Singstat in 2015, this age group makes up 16% of Singapore’s population. Also, they are occupied with work during the day and have enough time to do household errands at night.
Why the target market is different from their competitors:
In Singapore, there are approximately more than 100 …