What is Mobile OOH I Integration – Possible Benefits and Strategy

OOH advertising at a selected bus stop in Singapore

There has been so much talk about OOH and how it promotes business growth. This post discusses OOH and four potential benefits to your business venture.

 

What is OOH integration?

OOH integration or “Out-of-home advertising,” is also referred to as outdoor media. This type of advertising is designed to reach consumers away from the comfort of their homes. OOH is intended to reach consumers in public while they are “on the go.” It can be advertising to clients while in transit, waiting to be served in public places, or particular business locations (retail centers). OOH advertising can be grouped into six categories, including street adverts, billboards, transit, highways, streets, and other alternative adverts.

 

In the U.S., the out-of-home advertising sector is comprised of 2,100 operators across 50 states representing OOH format groups. They range from small companies to public and multinational corporations as well as family-owned ventures. According …